(Singapore, 13 February 2016) After working with literally thousands of sales professionals and consulting with hundreds of companies, SG Sales Guru has concluded that there is a secret formula for more sales. Similar to what Ivan Misner, founder of BNI, has been advocating, successful sales is about Visibility and Credibility.
Sales professionals or business owners who want to be successful, need their potential (and existing clients) to know who they are and what they do. Next, besides knowing who they are and what they do, they need to know that they are good at what they do.
Leveraging on our experience, SG Sales Guru refined Ivan Misner's formula and we have developed the following ...
Familiarity, as mentioned previously, is about people knowing who you are and what you do. Familiarity however does not end there, but goes further to say that people must be constantly reminded of you (top of the mind recall) and that they should have established some sort of relationship or connection with you. Without top of the mind recall, when an opportunity pops up, you might not be the person they think of. In the same light, if they do not have a "relationship" with you, they might refer or consider someone else for the deal.
Branding is about why you are in business and what you stand for. Increasingly, with most products and services having reached the point of becoming a commodity, there is little to separate one service provider from another. This is where branding yourself and/ or your business comes in to create the Unique Selling Proposition.
Finally, Awareness. Awareness here talks about potential clients knowing where and when you have provided your service and what a great job you have done. This links strongly to building your credibility so as to give the potential client confidence in engaging you and/or your company. It is also the most important of the three as even if someone knows you and likes the reason why you are doing the business, if you are not able to deliver, you will still not get the business. Awareness is unfortunately, one major problems with Asians as it is in our culture not to boast. One way to get around this hang-up, is to amplify what you have accomplished in a subtle manner.